Marketing

Intro:
Marketing is regarded as the most important element in the growth of any company. Therefore, a career in marketing can be very challenging and rewarding at the same time. While some companies offer the job of marketing after graduation in any stream, with an MBA , B.Com or M.Com, it becomes much easier for getting a job in marketing. Some of the most common corporate positions in the field are- brand manager, marketing manager, market research analyst, new product manager etc. Therefore, it is not difficult to find institutes that offer marketing courses in India.
Marketing Careers

As India is fast growing as a corporate hub of the world, a career in marketing becomes very exciting. With the emergence of more and more multinational and domestic companies joining the tide, opportunities for marketing professional are abounding. From joining as a marketing executive, one can go on becoming a marketing manager or product manager within a very short span of time. Thus, those with a vision and passion for climbing up the ladder with hard work can choose a marketing career.
All the industries require qualified marketing professionals who can lead their company to the pinnacle of success. However,all the leading sectors in India like Banking,Insurance,Fmcg,Pharma requires marketing for building their brand value and for survival in market.
There are an enormous amount of career opportunities and options for people with marketing MBAs. The most common are corporate positions such as marketing manager, brand manager, market research analyst, and new product manager. Persons with strong financial skills could seek a career in strategic or market related planning. Additional corporate positions such as sales manager, advertising manager, PR (public relations) director, and marketing communications manager are also common.
In marketing or advertising agencies, numerous opportunities exist in advertising, direct marketing, and communications specialization. Consulting firms also hire marketing MBAs as new market developers, strategists, and customer segmentation specialists.
Product management careers as well as brand management careers typically require that a candidate have an MBA, even at the entry level. However, some companies that focus intensively on sales promote these positions internally from highly successful sales representatives.
Requisite Skills

Graduation from any stream is the basic qualification for getting enrolled in the MBA in marketing. Candidates should be fluent in communication skills and in the art of convincing someone. MBA in marketing is a two-year degree program. Apart from the regular courses, MBA in marketing through distance-learning mode is also available. Admission to this course is generally given after the candidate has cleared an aptitude exam as well personal interview taken by the particular college or institute.
However, apart from the marketing management courses, one can also pursue courses in marketing.

BPO

Intro:

BPO [Business Process Outsourcing] has been the latest mantra in India today. As the current sources of revenue face slower growth, software companies are trying new ways to increase their revenues. Today’s star goes by the name of BPO or Business Process Outsourcing. India is today at the core of the Outsourcing Revolution.Companies across the globe are favoring India – due its talented and educated work force. The booming BPO industry seems to very complacent with its success. Most of the  Call Center services are now moving to the countries like India, Philippines, Russia, Mexico, and Canada where cost is low which is huge savings for the companies outsourcing. As the BPO sector booms in the job market today, you could also get a sizable piece of the pie. The BPO market is still hot in India and will likely remain a growth engine through the uncertain financial crisis
Scope in India

Starting a career in the BPO sector is easy as most of the BPOs provide in house training to the employees. Generally, a candidate with graduation or under graduation in any discipline can join the BPO companies. They don’t require any academic specialization. There is no specific age bar. Most of the BPO companies offer good work environment. The employee can get good wages along with some excellent benefits. Jobs in the BPO sector attract youngsters as most BPO companies provide transport facilities. Most of the people are fascinated towards the attractive lifestyle and flexibility of time that they offer. Due to these advantages, numerous people strongly wish to develop a career in the BPO sector.
Careers

Much of the burgeoning career opportunities in the BPO industry will also emerge from the industry’s transition to higher value-added activities such as feature rich and non-voice transactions such as invoice processing, besides company and equity research.
Set medium-term goals. Spend a minimum of 3-4 years in a BPO outfit to gain in-depth knowledge of functions and operations. Anything less just turns you into a rolling stone that gathers no moss. This is particularly true now as BPOs are focussing on innovative people policies.
We want a job that pays well, we want to earn loads of money and we want to settle down in a big city, with a lifestyle that makes a statement to our family and friends. Here is a glimpse into the BPO life, which is one of the most sought after career choices available to us in India today.

FMCG

Intro:
FMCG (Fast Moving Consumer Goods) are nothing but the products, which are inexpensive and are sold in mass quantity. FMCG is also called as CPG (Consumer Packaged Goods). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars.
A subset of FMCGs are Fast Moving Consumer Electronics which include innovative electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems and Laptops. These are replaced more frequently than other electronic products.
White goods in FMCG refer to household electronic items such as Refrigerators, T.Vs, Music Systems, etc.
In 2005, the Rs. 48,000-crore FMCG segment was one of the fast growing industries in India. According to the AC Nielsen India study, the industry grew 5.3% in value between 2004 and 2005.
Indian FMCG Scenario

The Indian FMCG sector is the fourth largest in the economy and has a market size of US$13.1 billion. Well-established distribution networks, as well as intense competition between the organised and unorganised segments are the characteristics of this sector. FMCG in India has a strong and competitive MNC presence across the entire value chain. It has been predicted that the FMCG market will reach to US$ 33.4 billion in 2015 from US $ billion 11.6 in 2003. The middle class and the rural segments of the Indian population are the most promising market for FMCG, and give brand makers the opportunity to convert them to branded products. Most of the product categories like jams, toothpaste, skin care, shampoos, etc, in India, have low per capita consumption as well as low penetration level, but the potential for growth is huge.
The big firms are growing bigger and small-time companies are catching up as well. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies. Fifteen companies own these 62 brands, and 27 of these are owned by Hindustan Lever. Pepsi is at number three followed by Thums Up. Britannia takes the fifth place, followed by Colgate (6), Nirma (7), Coca-Cola (8) and Parle (9). These are figures the soft drink and cigarette companies have always shied away from revealing. Personal care, cigarettes, and soft drinks are the three biggest categories in FMCG. Between them, they account for 35 of the top 100 brands.
Requisite Skills
FMCG sector requires huge amount of commercial awareness; one must have the skills of a team player. Apart from that, good numerical skills, communication and organisational skills are all essential for a successful career in this industry. Key skills will also depend upon the type of position you want to pursue, i.e. marketing, human resources, finance, etc.


KPO

In fact, it is the evolution and maturity of the Indian BPO sector that has given rise to yet another wave in the global outsourcing scenario: KPO or Knowledge Process Outsourcing. The success achieved by many overseas companies in outsourcing business process operations to India has encouraged many of the said companies to start outsourcing their high-end knowledge work as well. Cost savings, operational efficiencies, availability of and access to a highly skilled and talented workforce and improved quality are all underlying expectations in outsourcing high-end processes to India
Scope and Future in India
According to a report of National Association of Software and Services Companies (NASSCOM), the Indian chamber of commerce that serves as an interface to the Indian Software industry, Knowledge Process Outsourcing industry (KPO) is expected to reach USD 17 billion by 2010, of which USD 12 billion would be outsourced to India. Another report predicts that India will capture more than 70 percent of the KPO sector by 2010. Apart from India, countries such as Russia, China, the Czech Republic, Ireland, and Israel are also expected to join the KPO industry.
According to a recent study by “Evalueserve, a Gurgaon based outsourcing company having service chart for global world”, the global KPO market is expected to grow at a cumulative annual growth rate (CAGR) of 46 per cent, from $1.2 billion in 2003 to $17 billion in 2010. Compare this with the prediction for the low-end outsourcing services market. This is expected to have a CAGR of 26 per cent, from $ 7.7 billion to $39.8 billion in the same period.
Skills
No particular qualification required to work in KPO. Some of the ideal professional categories and the qualifications associated with them as per the industry’s recruitment trends for entering the KPO sector are MBAs,Doctors, Engineers,CA’s…….
Professionals with science milieu have better offers  as they have a flair for mathematics, science,research,good educational background, analytical abilities, command over English and IT acumen can have a brightline in KPOs
Software
Over the years, India has contributed immensely in advancement of technology by producing quality software engineers for the whole world. Software Engineering is the application of disciplined, systematic approach to the operation, development and maintenance of software. The discipline of software engineering covers tools, knowledge and methods to define software requirements and to perform computer programming, software design, user interface design, software maintenance tasks and software testing.
Software engineering also encompasses the knowledge from different fields like computer engineering, computer science, mathematics, management, quality management, project management, system engineering and software ergonomics. A career in software engineering can be very rewarding as there is demand for software engineers across the industries.
As India is emerging as a global superpower in IT, qualified candidate get excellent jobs in software engineering in famous software companies in India and abroad. IT sector fascinates plenty of youths due to its prospects, attractive wages and ample employment opportunities in the country and abroad.
Requisite Criteria


To start a career in software engineering, one should opt for software engineering degree. Programs like B. E. or M. E. in software engineering are offered by several popular colleges and institutes in India. Some of the well-known software engineering colleges in India are Satyabhama University, Indian Institute of Technology, Anna University in Chennai,Indian Institute of Information Technology in Bangalore,Gokaraju Rangaraju Institute of Engineering & Technology in Hyderabad and Thapar University in Patiala.
Biotechnology

Biotechnology is the research-oriented science including a fusion of biology and technology. This study includes a large variety of subjects including Biochemistry, Genetics, Microbiology, Chemistry, Virology, Immunology and Engineering. It is associated with other subjects such as Health and Medicine, Cropping System and Crop Management, Agriculture and Animal Husbandry, Soil Science and Soil Conservation, Ecology, Bio-statistics, Cell Biology, Seed Technology, Plant Physiology etc. Biotechnology features the use of living cells and bacteria in the industrial process. Biotechnology can be applied in developing various vaccines, medicines and diagnostics, improving energy production and conservation and increasing productivity. There is a great scope for career in biotechnology in India as well as abroad. Career in Biotechnology offers various employment opportunities in research, marketing and production in the fields like medicine and healthcare, animal husbandry, agriculture and environment industry.

Scope

Asia has set to develop into a hot topic for biotechnology linked examine and development and India is invented to appear as a target which will observe a prominent development in the biotechnological sector. Everyone looks for studying out of India for biotechnology but there are various scopes in India only. You can find loads of biologists, engineers and other professionals engaged with biotechnology.
Biotechnology in India has developed under Bioinformatics, Agricultural biotechnology, Bio fertilizers, Plant Biology, Marine Biotechnology and National Bioresource Development.

Offers in

Some of major organizations in India offering good career in Biotechnology include Thapar Group, Hindustan Lever Ltd, Bivcol, India Vaccines Corporation, Indo-American Hybrid seeds, IDPL, Biocon India Ltd, National Botanical Institute, Tata Engineering Research Institute, Hindustan Antibiotics and National Chemical Laboratories.

Biotech courses in India
You can opt for an under graduate course in either of these B.Tech, B.Sc, B.E. or an integrated 5 years B.Tech/M.Tech and after that post graduate courses in M.Sc or M.Tech in Biotechnology. Even after graduating in Chemistry, Physics, Microbiology and Biology you can also opt for a research in Biotechnology. After a PG degree you can alternatively get a PhD and even can pursue post doctoral research in the subject. If you want you can go beyond the Indian boundaries and continue like others.
Some of the most popular institutes in India offering biotechnology courses are University of Pune, Jawaharlal Nehru University, All India Institute Of Medical Sciences, Mahatma Gandhi University, Indian Institute Of Technology Mumbai, Amity Institute of Biotechnology, Indian Institute of Technology and University of Delhi,Anna University in Tamil Nadu, Indian Institute of Technology, Kanpur
Finance

A career in financial services is a lucrative career option today as job opportunities in financial services are growing rapidly in India. There is an increasing need for the financial expertise as a career in financial services includes various areas like corporate finance, commercial banking, insurance, investment banking, money management, real estate and financial planning.


Opportunities
Jobs in corporate finance involve working for a company to find sources of capital, making acquisitions, growing the business and planning for its financial future. Key job areas are treasury, cash management, financial analysis, credit management and controlling. Major job areas in commercial banking are loan issuance (credit appraisal, accountant management), leasing, mortgage services, trade credit, credit card banking, trust services, international finance and overall operational handling.
There is a big demand for the insurance professionals in India. Main job areas include agency and broker-ships, actuarial services, risk management, claims adjustment and service management. It includes mergers and acquisitions, corporate finance, project finance, structured finance, trading, management of financial assets, trade of securities and financial advice.
Major job areas in money management include portfolio management, investment advisory, sales, hedge fund trading and mutual fund analyst. The real estate sector includes commercial and residential real estate brokering, property management, real estate appraisals, construction and development. The financial planners help the people to plan their financial futures including taxes, investments and estate planning issues.

Requisite Skills
Jobs in financial services are available in government agencies and various corporations, national and international banks and financial institutions. It is a prosperous and secure career option. The candidate needs to apply his skills in quantitative analysis, strategic financial planning, investment management and sales. The applicant should have good mathematical skills, computer skills, knowledge of latest computer technology, analytical skills, leadership skills, communication skills including listening and writing, integrity, problem-solving and decision-making skills and organization skills. Proficiency in any foreign language is considered as additional qualification.

Requisite Criteria

The eligibility criteria for creating career in financial services vary from post to post. Some of the posts need a bachelor’s degree from any discipline.
The bachelor’s degree in accounting, finance, business administration or economics is needed for financial managers. However, master’s degree in finance, economics or risk management or a chartered accountant is more preferred in many organizations.
The duty of workers in financial services is full of mental and physical stress. A few may suffer from excessive workload.
OPPORTUNITIES AND CHALLENGES FOR PLAYERS
The bar for what it means to be a successful player in the sector has been raised. Four challenges must be addressed before success can be achieved. First, the market is seeing discontinuous growth driven by new products and services that include opportunities in credit cards, consumer finance and wealth management on the retail side, and in fee-based income and investment banking on the wholesale banking side.These require new skills in sales & marketing,credit and operations. Second, banks will no longer enjoy windfall treasury gains that the decade-long secular decline in interest rates provided.This will expose the weaker banks. Third,with increased interest in India, competition from foreign banks will only intensify. Fourth, given the demographic shifts resulting from changes in age profile and household income, consumers will increasingly demand enhanced institutional capabilities and service levels from banks.
Pharma
What if there were no antibiotics? On the other hand, imagine a world with no cure for common diseases like fever, diabetes. Pharmaceutical industry is like a boon to humankind and it is also one of the fastest growing industries in the world. With discovery of powerful drugs and medicines, Pharmaceutical industry is contributing towards a better living for human beings. Pharmaceutical industry tries to keep pace with the variety of diseases that crop up by way of formulating new drugs, testing them and distributing them in the market. And at a time of rapid of urbanization, when more and more people are becoming health conscious, a career in pharmaceutical industry is appealing more and more youth.
Scope in India
Pharmaceutical job is one of the finest jobs in the world as the whole industry is flourishing. Liberalization and globalization has also given a boost to this industry in India. There is wave of positive changes taking place in the Indian health care industry, giving immense scope for career in pharmaceutical industry.As most pharmaceutical companies struggle to find and retain talented human resources, they offer good packages and other benefits for its employees.
But in India a great talent pool is readily available. Therefore, majority of Pharmaceutical giants of the world are setting up their branches in India making a career in Pharmaceutical industry fascinating in India.

Offers in India

The Indian Pharmaceutical market ranks fourth in the world, thanks to the growing momentum and global competitiveness. More and more people are now looking for a promising career in pharmaceutical industry.
Some of the Pharmaceutical companies in India are Dr. Reddy’s Labs, Ranbaxy laboratories, Matrix Laboratories, Lupin, NATCO Pharmaceuticals, Procter & Gamble Hygiene and Healthcare, Pfizer, Merck, Kerala Ayurveda Pharmacy, GlaxoSmithkline Pharma, Dabur Pharma, Glenmark Pharmaceuticals, Biocon, Cipla, Ipca Laborataories, Orchid Chemicals & Pharmaceuticals.